Formula 1 and youth retailer Pacsun have joined forces in a multi-year partnership, with their debut merchandise collection being unveiled to the world at the ComplexCon 2022 festival in California.
The six-piece apparel range of iconic prints with dynamic racing elements and neutral tones covers t-shirts, sweatshirts and hoodies, ahead of a full Spring 2023 collection – spanning men’s, women’s and children’s wear – being launched to celebrate the new F1 season.
F1’s latest collaboration also highlights the growth the sport has enjoyed within the North American market and increasing popularity amongst younger fans – the 2023 calendar including visits to Miami, Austin and Las Vegas.
The initial collection will be available in select Pacsun stores and online worldwide at Pacsun.com from December 12.
“This collection marks the exciting start of our partnership with Pacsun as we look to engage the next generation of Formula 1 fans through collaborations in the world of fashion, music and popular culture,” said Oliver Boden, Head of Licensing Esports at Formula 1.
“We look forward to the launch of the next collection in the spring as the 2023 season gets underway.”
Brie Olson, President, Pacsun, added: “As we continue to tap into cultural moments important to our consumer, it’s a pleasure to add Formula 1 to our offerings and give fans additional apparel to showcase their passion for the sport.”